How to develop a strong brand name

Today, I have thought that I have already started to explain you the branding importance but I forget to explain you the key portion which is brand name. We have got a many inquiries in the day and we have explained the brand values to our clients.

What is a brand name?

Brand name is one of the very first steps for business because it's something that will walk together with your business for forever.   

We always explain below few essential things to every client before they decide on their brand name. We called it SUCCESS (Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)

Simplicity

-      Your brand name should have a meaning related to your products or services.

-      You should choose a brand name that people could easily remember rather than something complex and meaningless.

-      Your brand name should be easily pronounced so it will easily spread through word of mouth.

-      You should have a proper domain name related to your brand.

Uniqueness 

Just as your business should have a unique selling preposition to make out yourself from your competitors, your brand name should also manifest that which is distinct from the others. 

Combination with Creativity

-      You should have a creative logo design for your brand as people can recall your brand name after seeing it.  People can also able to store the visual memory of the brand by correlating it with the creative logo.

-      You should have a creative marketing material (Letter head, cover design, envelop design, brochure design and email signature).

-      You should have a creative website design for your business.

-      You should have a social media presence (Facebook, Twitter, LinkedIn and Google+) with the creative social media profile pages. 

Equity of brand

Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.

Straight Strategies 

Your brand name should stand out from the crowd, by which I’m referring to your closest opponent. After all, a large part of your business concerns will revolve around these few.

-      You should have a clear vision statement of your business.

-      You should have a clear mission statement of your business.

-      You should have a specific targets / years or respective of your business.

-      You should have a straight business plan for next few years.

iVory Web Design is a 360º digital branding agency that helps their client to create an engaging experience that builds online internet presence and branding.

Thanks again your time.

iVory Digital Branding Agency 

Why digital branding is most effective for business?

I know when I have used the word branding everyone thinking about the graphics design work which includes logo design, website design, search engine options (SEO), Social media promotion and marketing materials. Yes, everything is covering in the branding but today I will discuss the digital branding concept with you. 

What is digital branding?

Digital branding is brand engagement with a key focus on communication via the web. A digital branding is what people see on the web especially website, hear from the social marketing, feel means online information regarding your services / product and think about in connection with your name and business.

Today, I have written this post because I had a good discussion with my client who worked in the “online car rental business”. As a recognized branding agency in Ahmedabad, We believe that we need to provide the proper suggestion to them regarding their digital presence or say online presence. I had a few wording with him which is below:

Client – I like my website which is very user friendly and easy for user to navigate or gets proper information. I am getting 200+ visits everyday on my website but I could not receive any booking from my website till date as visitors are preferred to call me for booking. I’m getting a lot’s of business but need to manage everything via website e.g. user can register on the site, they getting the SMS alerts, Manager will getting a notify above the new request, system will automatically send the SMS before 15 min time of booking etc. 

iVory - Okay

Client  - Now a days, I have targeted the big corporate who will join us so business will expand. Now, my problem is started like when I have a meeting with the corporate at that time I can’t pick up the call so I am losing the visitor / client from the website. Today, I had checked the mobile after my meeting and found that I had missed 18 calls and I have tried to called them and found that they have selected other traveler / company so I have lost my business on this day. Can you please suggest the way how can I manage this situation?

iVory – Yes, it’s a shocking news for us because you’re losing your potential business due to less effective digital online presence. We have seen you website it’s a pretty good as well. Can you please give us a small amount of time so we can study why the customer is not preferred to logged in to site?

Client – Please take your time but we need a 100% solutions.

Now, just amazing that they having a good website but they can’t get much more business because the site can’t give a proper feeling to user to register / booking themselves into the site. If you are facing a problem then iVory Digital Branding Agency is the right destination for your entire problem. iVory having a years of experience to create a digital presence for their valuable clients and having a 100% hit ration in success. 

iVory Web Design is a 360º digital branding agency that helps their client to create an engaging experience that builds online internet presence and branding.

Thanks again your time.

iVory Digital Branding Agency