How to develop a strong brand name

Today, I have thought that I have already started to explain you the branding importance but I forget to explain you the key portion which is brand name. We have got a many inquiries in the day and we have explained the brand values to our clients.

What is a brand name?

Brand name is one of the very first steps for business because it's something that will walk together with your business for forever.   

We always explain below few essential things to every client before they decide on their brand name. We called it SUCCESS (Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)

Simplicity

-      Your brand name should have a meaning related to your products or services.

-      You should choose a brand name that people could easily remember rather than something complex and meaningless.

-      Your brand name should be easily pronounced so it will easily spread through word of mouth.

-      You should have a proper domain name related to your brand.

Uniqueness 

Just as your business should have a unique selling preposition to make out yourself from your competitors, your brand name should also manifest that which is distinct from the others. 

Combination with Creativity

-      You should have a creative logo design for your brand as people can recall your brand name after seeing it.  People can also able to store the visual memory of the brand by correlating it with the creative logo.

-      You should have a creative marketing material (Letter head, cover design, envelop design, brochure design and email signature).

-      You should have a creative website design for your business.

-      You should have a social media presence (Facebook, Twitter, LinkedIn and Google+) with the creative social media profile pages. 

Equity of brand

Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.

Straight Strategies 

Your brand name should stand out from the crowd, by which I’m referring to your closest opponent. After all, a large part of your business concerns will revolve around these few.

-      You should have a clear vision statement of your business.

-      You should have a clear mission statement of your business.

-      You should have a specific targets / years or respective of your business.

-      You should have a straight business plan for next few years.

iVory Web Design is a 360º digital branding agency that helps their client to create an engaging experience that builds online internet presence and branding.

Thanks again your time.

iVory Digital Branding Agency 

Why Business Cards or Visiting Cards Still Matter in the digital age

Business card can be a best marketing weapon for local business, it is a small identity of your company that can be work anywhere in the world.

The business card is the single most successful marketing tool of all time. It’s simple, yet successful to build a company’s brand. 

Today, the business card is an internationally recognized method of exchanging contact information with each others. We believe that face to face interaction is always best option then doing a digital interaction via Social media or e-mails. When you are ready to leave the meeting or business place, handing the person you have met with a business card reiterate who you are and why you were there. It is something tangible they can carry with them and use when they need it. They will not have to wonder who/ or how do I contact? They have it there in their mind so in future they speak. 

Can Business cards still matter within the digital age, or could they be simply a waste of materials?

Why Business Card design is important?

1. Business Card is not just about your business contact details, it is also a reflection of your company and your brand.

2. Every new business relationship matters – When you are meeting in person, networking with business cards is an easy and affordable approach to reconnecting in the future after your initial meeting.

3. A business card is part of making an initial connection and it says you are serious about your business. It shows you care about the little things. Many times it is the very first time someone is introduced to you and your business, while starting the process of them remembering your name and recognizing your logo etc.

iVory Web Design is a 360º digital graphics design agency that helps their client to create an engaging experience that builds online internet presence and branding.

Thanks again your time.

iVory Digital Branding Agency 

Why branding is so important?

Is good website giving you a good business or sales?

We believe that good website can’t give you a more business or sales e.g. I’m looking for the website design company in Ahmedabad and I found a lot’s of company with the good website with the respective content and portfolio. I can select those companies who having a good branding name or reputation in the Ahmedabad market; it means branding is a key part of every success business.

Logos and branding are so important. In a big part of the world, people cannot read French or English but are great in remembering signs – Karl Lagerfeld

Why branding is so important?

Branding is one of the most crucial aspects of any business; either it is a small business or large business. Your company branding is derived from who you are; who you want to be and how the visitor or clients perceive you to be. The branding creates the “voice” for your company that reflects your company standards and culture. It includes your company logo, website and promotional materials (business card, flyers, email signatures, brochure design,  envelopes, office materials, glass holder, name plates, employee’s cards, and many more).   

iVory Branding & Advertising Agency Ahmedabad 

So what are you waiting for? If you need any help then feel free to visit us at iVory Digital Interactive Agency Ahmedabad