How to develop a strong brand name

Today, I have thought that I have already started to explain you the branding importance but I forget to explain you the key portion which is brand name. We have got a many inquiries in the day and we have explained the brand values to our clients.

What is a brand name?

Brand name is one of the very first steps for business because it's something that will walk together with your business for forever.   

We always explain below few essential things to every client before they decide on their brand name. We called it SUCCESS (Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)

Simplicity

-      Your brand name should have a meaning related to your products or services.

-      You should choose a brand name that people could easily remember rather than something complex and meaningless.

-      Your brand name should be easily pronounced so it will easily spread through word of mouth.

-      You should have a proper domain name related to your brand.

Uniqueness 

Just as your business should have a unique selling preposition to make out yourself from your competitors, your brand name should also manifest that which is distinct from the others. 

Combination with Creativity

-      You should have a creative logo design for your brand as people can recall your brand name after seeing it.  People can also able to store the visual memory of the brand by correlating it with the creative logo.

-      You should have a creative marketing material (Letter head, cover design, envelop design, brochure design and email signature).

-      You should have a creative website design for your business.

-      You should have a social media presence (Facebook, Twitter, LinkedIn and Google+) with the creative social media profile pages. 

Equity of brand

Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.

Straight Strategies 

Your brand name should stand out from the crowd, by which I’m referring to your closest opponent. After all, a large part of your business concerns will revolve around these few.

-      You should have a clear vision statement of your business.

-      You should have a clear mission statement of your business.

-      You should have a specific targets / years or respective of your business.

-      You should have a straight business plan for next few years.

iVory Web Design is a 360º digital branding agency that helps their client to create an engaging experience that builds online internet presence and branding.

Thanks again your time.

iVory Digital Branding Agency 

Complete Business Branding Packages by iVory Branding Agency Ahmedabad India

We believe that work always speak so we have planned to explain everything using the created branding material. 

Today, we’ll discuss the branding material and packages so you can get an idea about the branding agency. First of all, iVory is Ahmedabad based Brand Development Company. We have 5+ years of experience in digitization and now we’re moving for social networking and blogging for brand awareness. We know that there were lots of misunderstanding for branding because everyone knows that branding means graphics design – it means design a logo and then apply it to marketing material. We agree that branding needs a graphics design work which is a one part. 

We follow the few steps for branding which are below: 

1. Visualization

Visualization is a first step to make a solid brand identity. Visualization is a process of imagination. It involves studying how normal humans interact with your products/services to create graphic illustrations of information and how this process can be made more efficiency.

• We’ll discuss the project requirement with the client
• We’ll understand the client’s strategic goal of business in respective for their product/service.
• We’ll research on client’s product/services and understand the target audiences.
• We’ll discuss the slogan and tag line.

Outcomes - 

• We’ll develop a communication strategy with client
• We’ll develop a content strategy
• We’ll sketch a initial concept / draft and then discuss with client
• We’ll prepare the brand identity mock up and discuss the every aspect with the client
• We’ll provide you the dummy layout or digital evidence for final layout
• Prepare for final print of mock up
• Quality assurance

2. Logo & Identity design

In starting of logo design, iVory follows the clients’ thoughts about their business process, and then spend a valuable time to understand business model or process. We will prepare the prototype as logo is not a text, icon, symbol or images; during logo design process we will constantly communication with the client regarding feedbacks, suggestion or improvements. We believe that logo is an expression of the company’s’ value, brand and culture.

3. Unique Trademark

In today’s competitive internet world, your branding strategy serves as an important role to distinguish your products and services from others or say competitor. We believe that, establishing a unique brand is a key to business success and also protecting that unique brand is most important as you have spent hundreds of hours developing your brand, what are you doing to ensure that an impersonator does not take advantage of your valuable efforts and divert your customers/client by using your company unique identity e.g. logos, designs, image, tagline, or slogan.

4. Photography

5. Brochure Design

When you meet someone face-to-face for the first time, whether it will be at a business meeting, event, trade show or an initial sales meeting, you take the time to learn about each other’s businesses. What is your company identity after you leave each other? Of course, it is a brochure because will remind your prospect of the services you offer and, most importantly, what sets you apart from the competition.

6. Marketing Material Design

We'll design business card design, flyer design, hoarding design, cover design and office stationary design.

7. Packaging Design

8 . Website design

9. Search engine optimization & social media marketing

iVory Web Design is a 360º digital branding agency that helps their client to create an engaging experience that builds online internet presence and branding.

Thanks again your time.

iVory Digital Branding Agency